How Many F*ck* are Given at the Super Bowl? A Twitter Analysis

Who gives a f*ck about the Super Bowl? Well, it’s safe to say that A LOT of people do.

An estimated 101.1 million people watched the game this year and advertisers paid $7 million to access those eyeballs.  But what did people say about the actual game?  And, obviously more importantly, how naughty was their language?

We collected 150,088 tweets during the game that mentioned the Super Bowl, the Rams, or the Bengals to find out who the f*ck cares about the Super Bowl and what sh*t they tweet about.  While there is an entire lexicon one could pull swear words from, we chose a pretty short list of old standards: f*ck, sh*t, d*mn, b*tch, p*ss, cr*p, p*ssy, *sshole, and r*tard.

It goes without saying that we don’t condone the use of these words, especially when referencing a person.  We are just reporting the facts*.

*referring to this data as facts is a disputed claim

Most F*cks Given:  Top Swear Words and Context of Use

As the chart above clearly shows, f*ck and sh*t were far and away the most commonly used curses.  While the two most common uses for f*ck were to disparage one of the two teams in the game, the rams got the tiger’s share of the hate.  The classic LFG was pretty widely used as well.

Swear Top Context Uses
f*ck f*ck the rams 287
f*ck f*ck the bengals 76
f*ck lets f*cking go 72
f*ck shut the f*ck up 41
f*ck f*ck the super bowl 39
sh*t holy sh*t 160
sh*t sh*t super bowl 140
sh*t oh sh*t 91
sh*t good sh*t 54
sh*t win this sh*t 42
d*mn d*mn good 80
d*mn d*mn ball 62
d*mn god d*mn 58
d*mn d*mn super bowl 53
d*mn d*mn game 42
b*tch b*tch ass 25
b*tch b*tch super bowl 23
b*tch son of a b*tch 7
b*tch karma is a b*tch 6
b*tch little b*tch 5
p*ss im p*ssed 17
p*ss bengals p*ssed 8
p*ss p*ss poor 8
p*ss done p*ssed 7
p*ss gonna be p*ssed 7

When Were the Most F*cks Given?

To further fancify our analysis, we compared the timestamps of tweets against game action to find out what people give a f*ck about on Twitter.

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